We live in a loud society, and its getting louder. Tinnitus gets more and more common. The fact that our society is loud may be hard to deal with, but a maybe more important factor that makes people get tinnitus is the lack of awareness. As tinnitus costs society large amounts of money, this is something that should be dealt with. Before I got tinnitus, I barely knew what it was. I thought it was something only old people got, and I certainly didnt know that my headphones could lead to this condition. I was told to maybe stop using them so much, because it could be bad for your hearing, but no one mentioned tinnitus. I think this is the case for many tinnitus sufferers. They didnt know what they were doing to their ears. They didnt even know about the condition. Otoxic coctails is another example. Simple information that can save someones life. Ever Ipod should have a caution sticker on it and metioning tinnitus and hyperacusis. Thats what they do on cigarette packs regarding lung cancer. Pupils should be introduced to tinnitus in school. They should be told that more and more people get it, and its not just a rare condtion that only people with bad luck gets. If society dont deal with this lack of awareness, Im afraid tinnitus will become a great burden on society. These are some simple measures wich I would believe would have huge effects.